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03 01 2004 17:57:57

Astroturf Definition & biblio - SourceWatch - Definition

«Astroturf refers to apparently grassroots-based citizen groups or coalitions that are primarily conceived, created and/or funded by corporations, industry trade associations, political interests or public relations firms.] Definitions Campaigns & Elections magazine defines astroturf as a "grassroots program that involves the instant manufacturing of public support for a point of view in which either uninformed activists are recruited or means of deception are used to recruit them." Journalist William Greider has coined his own term to describe corporate grassroots organizing. He calls it "democracy for hire." Senator Lloyd Bentsen, himself a long-time Washington and Wall Street insider, is credited with coining the term "astroturf lobbying" to describe the synthetic grassroots movements that now can be manufactured for a fee by companies like Beckel Cowan, Bivings Group, Bonner & Associates, Burson-Marsteller, Davies Communications, DCI Group, Direct Impact, Hill & Knowlton, Issue Dynamics Inc., National Grassroots & Communications, or Optima Direct.»...
Source: http://www.sourcewatch.org | Source Status Categories: Bibliographie,Lobbying/Astroturf

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